Important Marketing Abbreviations


1. ABM: Account Based marketing
2. Ad: Advertising
3. AIM: Alternative Investment Market
4. B2B: Business to Business
5. BDI: Brand Development Index
6. BEP: Break Even Point
7. BI: Business Intelligence
8. CDI: Category Development Index
9. CLS: Costumer Location System
10. CLV: Customer Lifetime Value
11. CMS: Content Management System
12. CPC: Cost Per Click
13. CPL: Cost Per Lead
14. CPS: Cost Per Sale
15. CR: Concession Rate
16. CRM: Content Relationship Management
17. CRM: Customer Relationship Management
18. CTR: Click through rate
19. DM: Digital Marketing
20. DM: Direct Mail
21. DRA: Direct Response Advertising
22. eCommerce: Electronic Commerce
23. EM: Email
24. EOQ: Economic Order quality.
25. F500: Fortune 500
26. FDI: Foreign Direct Investment
27. GRS: Gross rating Point
28. IDRA: Industries Development and Regulation Act
29. IMF: International Monetary Fund
30. LTV: Life Time Value
31. MAA: Marketing Authorization Application
32. MAP: Marketing Automation Platform
33. MKT: Marketing
34. MLM: Multi Level Marketing
35. MR: Market Research
36. MS: Market Share
37. MS: Market Surveillance
38. NPD: New Product Development
39. PAN: Permanent Account Number
40. POP: Point of Purchase Display
41. POS: Point of Sale Display
42. PPA: Pay Per Action
43. PPC: Pay Per Click
44. PPI: Pay Per Impression
45. PPL: Pay Per Lead
46. R&D: Research and Development
47. ROI: Return on Investment
48. ROMI: Return on Marketing Investment
49. RPM: Resale Price Maintenance
50. SE: Search Engine
51. SEM: Search Engine Marketing
52. SEO: Search Engine Optimization
53. SERP: Search Engine Results Page
54. SFA: Sales Force Automation
55. SMM: Social Media Marketing
56. SMO: Social Media Optimization
57. TAP: Targeted account programs
58. TMV: True Market Value
59. UPC: Universal Product Code
60. UX: User Experience
61. VAT: Value Added Tax
62. WOMM: Word of Mouth Marketing
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Current Affairs - Last Week of July, 2014


Which noted filmmaker of India was selected for 22nd Rajiv Gandhi National Sadbhavana Award on 31 July 2014? His name was selected for his outstanding contribution towards the promotion of Communal harmony, peace and goodwill.

- Muzaffar Ali

Muhammad Fuad Masum was elected as the seventh President of Iraq on 24 July 2014. He was elected with overwhelming majority by the Council of Representatives of Iraq (Iraqi Parliament) in Baghdad. He won 211 votes as against 17 votes won by Judge Hussein al-Musawi in the second round of voting. Which party he is representing ?

- Patriotic Union of Kurdistan (PUK) Party

What is the name of the mission announced by the Union Govt. on 28 July 2014 envisioned to protect the indigenous breeds of cows in the country?

– Rashtriya Gokul Mission

What is the theme of the Science Express which was flagged-off from Safdarjung Railway Station (Delhi) on its third phase of journey on 28 July 2014?

– Biodiversity

Which debutant weightlifter from India on 27 July 2014 broke the gamesrecord to win a gold medal in men’s 77kg event at the ongoing Commonwealth Games 2014 at Glasgow?

– Satish Sivalingam

The licences of six Delhi-based non banking financial companies (NBFCs) were cancelled over a period of three months from April to June 2014. Thesecancellations were made by which entity which is the statutory authority on NBFCs?

– The Reserve Bank of India (RBI)

Which telecom company recently became the first in India to have a combined subscriber base of over 300 million?

– Bharti Airtel

According to reports released on 27 July 2014 yet another intrusion by China was made on 22 July when some Chinese graziers put up three tents in the Indian territory. They withdrew after talks between troops oneither side of the border. This intrusionwas made in which sector?

– Demchok Sector of Ladakh (in Jammu and Kashmir)

Public sector based Central Bank during July 2014 announced its plans to sell 4% of its stake to LIC for Rs. 581crore. This stake sale is planned to meet bank’s capital requirement of Rs. 2,000 crore this fiscal. With this proposed sale Union Govt.’s holding inCentral Bank would come down to

– 84%

What is the name of the typhoon which killed thirteen people in China and affected about 2.5 million people before being dissipated on 26 July 2014?

– Typhoon Matmo

Which company signed an agreement to acquire all the three hydroelectric power plants of Jaiprakash Associates Ltd. (JAL) with a combined production capacity of around 1,800 MW?

– Reliance Power

Who won the 2014 Hungarian Formula One (F1) Grand Prix on 27 July2014?

– Daniel Ricciardo of Australia
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13 Interesting facts related to Indian Banking


  1. Allahabad Bank is the oldest Joint Stock Bank of India.
  2. Andhra Bank was founded by Freedom Fighter Dr. Bhogaraju Pattabhi Sitaramayya
  3. Bank of India, London, 1946 was first bank to open a branch outside India.
  4. The first bank to be given an ISO 9002 certificate for one of its branches -- Canara Bank
  5. The Postal Dept has issued a commemorative stamp in the name of this bank celebrating 100 years in 2011 -- Central Bank of India
  6. First Indian Bank to be wholly owned by Indians -- Central Bank of India
  7. The bank formed on the efforts of Lala Lajpat Rai -- Punjab National Bank
  8. The only merger of nationalized banks took place between -- Punjab National Bank and New Bank of India in 1993
  9. The bank whose brand equity is "Pygmy Deposit Scheme" -- Syndicate Bank
  10. The bank which was conceived by Shri GD Birla -- UCO Bank
  11. The bank which was inaugurated by Mahatma Gandhi in 1919 -- Union Bank of India
  12. The largest among nationalized banks -- Punjab National Bank
  13. The bank established in the year 1913 as Bank of Mysore Ltd. at the instance of the banking committee headed by the great Engineer - Statesman, Late Dr. Sir M.Visvesvaraya -- State Bank of Mysore

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Govt urges UPSC to postpone Civil Services preliminary examination


According to reports (Times of India) NEW DELHI: Amid demands by Civil Service aspirants for scrapping the CSAT test, government on Tuesday urged the Union Public Service Commission (UPSC) to postpone the preliminary examination scheduled next month till there is clarity on the syllabus and exam pattern.

"We are also urging upon the UPSC and the committee that was constituted to look into the matter that not only report be constituted at the earliest, considering the urgency of the matter and the concern of all sections of the society... they should also consider postponing the date of the preliminary examination," Union minister Jitendra Singh told reporters outside Parliament.

The prelims entrance exam is scheduled to to be held on August 24.

On Monday, ABVP activists had staged protests outside the UPSC office demanding scrapping of Civil Services Aptitude Tests (CSAT), saying such a pattern was putting Hindi language aspirants at a disadvantage.

Singh, who is also minister of state for department of personnel and training and Prime Minister's Office, said, "Till the report about the final conclusions in the matter is out, these young guys and girls would not be able to make out the kind of preparation they have to do for the exam.

"Therefore, till there is a clarity over the syllabus and exam pattern they should be given sufficient time. It is quite legitimate on their part that we are suggesting to concerned authorities to consider postponement of the preliminary examination of IAS (UPSC) exams," he said.

A group of students also met Singh over the issue today. The minister said senior officials would meet the protesting students and urge them to end their hunger strike.

"We were all deeply concerned when we found our students were resorting to hunger strike. We have succeeded in convincing them. They should not resort to such extreme measures," he said.

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UPSC Civil Services Mains Exam's Syllabus


UPSC Civil Services Mains Examination's Syllabus of General Studies

General Studies- I:

Indian Heritage and Culture, History and Geography of the World and Society.
Indian culture will cover the salient aspects of Art Forms, Literature and Architecture from ancient to modern times.
Modern Indian history from about the middle of the eighteenth century until the present- significant events, personalities, issues The Freedom Struggle - its various stages and important contributors /contributions from different parts of the country.

Post-independence consolidation and reorganization within the country.
History of the world will include events from 18th century such as industrial revolution, world wars, redrawal of national boundaries, colonization, decolonization, political philosophies like communism, capitalism, socialism etc.- their forms and effect on the society.
Salient features of Indian Society, Diversity of India.

Role of women and women’s organization, population and associated issues, poverty and developmental issues, urbanization, their problems and their remedies.
Effects of globalization on Indian society
Social empowerment, communalism, regionalism & secularism.
Salient features of world’s physical geography.

Distribution of key natural resources across the world (including South Asia and the Indian subcontinent); factors responsible for the location of primary, secondary, and tertiary sector industries in various parts of the world (including India)
Important Geophysical phenomena such as earthquakes, Tsunami, Volcanic activity, cyclone etc., geographical features and their location- changes in critical geographical features (including waterbodies and ice-caps) and in flora and fauna and the effects of such changes.

General Studies- II:

Governance, Constitution, Polity, Social Justice and International relations.
Indian Constitution- historical underpinnings, evolution, features, amendments, significant provisions and basic structure.
Functions and responsibilities of the Union and the States, issues and challenges pertaining to the
federal structure, devolution of powers and finances up to local levels and challenges therein.
Separation of powers between various organs dispute redressal mechanisms and institutions.
Comparison of the Indian constitutional scheme with that of other countries
Parliament and State Legislatures - structure, functioning, conduct of business, powers & privileges and issues arising out of these.
Structure, organization and functioning of the Executive and the Judiciary Ministries and Departments of the Government; pressure groups and formal/informal associations and their role in the Polity.
Salient features of the Representation of People’s Act.
Appointment to various Constitutional posts, powers, functions and responsibilities of various
Constitutional Bodies.
Statutory, regulatory and various quasi-judicial bodies
Government policies and interventions for development in various sectors and issues arising out of their design and implementation.
Development processes and the development industry- the role of NGOs, SHGs, various groups and associations, donors, charities, institutional and other stakeholders
Welfare schemes for vulnerable sections of the population by the Centre and States and the
performance of these schemes; mechanisms, laws, institutions and Bodies constituted for the
protection and betterment of these vulnerable sections.
Issues relating to development and management of Social Sector/Services relating to Health,
Education, Human Resources.
Issues relating to poverty and hunger.
Important aspects of governance, transparency and accountability, e-governance- applications, models, successes, limitations, and potential; citizens charters, transparency & accountability and institutional and other measures.
Role of civil services in a democracy.
India and its neighborhood- relations.
Bilateral, regional and global groupings and agreements involving India and/or affecting India’s interests
Effect of policies and politics of developed and developing countries on India’s interests, Indian diaspora.
Important International institutions, agencies and fora- their structure, mandate.

General Studies-III:

Technology, Economic Development, Bio diversity, Environment, Security and Disaster Management.
Indian Economy and issues relating to planning, mobilization of resources, growth, development and employment.
Inclusive growth and issues arising from it.
Government Budgeting.
Major crops cropping patterns in various parts of the country, different types of irrigation and
irrigation systems storage, transport and marketing of agricultural produce and issues and related constraints; e-technology in the aid of farmers
Issues related to direct and indirect farm subsidies and minimum support prices; Public Distribution System- objectives, functioning, limitations, revamping; issues of buffer stocks and food security; Technology missions; economics of animal-rearing.
Food processing and related industries in India- scope and significance, location, upstream and downstream requirements, supply chain management.
Land reforms in India.
Effects of liberalization on the economy, changes in industrial policy and their effects on industrial growth.
Infrastructure: Energy, Ports, Roads, Airports, Railways etc.
Investment models.
Science and Technology- developments and their applications and effects in everyday life
Achievements of Indians in science & technology; indigenization of technology and developing new technology.
Awareness in the fields of IT, Space, Computers, robotics, nano-technology, bio-technology and
issues relating to intellectual property rights.
Conservation, environmental pollution and degradation, environmental impact assessment
Disaster and disaster management.
Linkages between development and spread of extremism.
Role of external state and non-state actors in creating challenges to internal security.
Challenges to internal security through communication networks, role of media and social networking sites in internal security challenges, basics of cyber security; money-laundering and its prevention
Security challenges and their management in border areas; linkages of organized crime with
Various Security forces and agencies and their mandate

General Studies- IV:

Ethics, Integrity, and Aptitude
This paper will include questions to test the candidates’ attitude and approach to issues relating to integrity, probity in public life and his problem solving approach to various issues and conflicts faced by him in dealing with society. Questions may utilise the case study approach to determine these aspects. The following broad areas will be covered.
Ethics and Human Interface: Essence, determinants and consequences of Ethics in human actions; dimensions of ethics; ethics in private and public relationships. Human Values – lessons from the lives and teachings of great leaders, reformers and administrators; role of family, society and educational institutions in inculcating values.
Attitude: content, structure, function; its influence and relation with thought and behaviour; moral and political attitudes; social influence and persuasion.
Aptitude and foundational values for Civil Service , integrity, impartiality and non-partisanship, objectivity, dedication to public service, empathy, tolerance and compassion towards the weaker sections.
Emotional intelligence-concepts, and their utilities and application in administration and governance.
Contributions of moral thinkers and philosophers from India and world.
Public/Civil service values and Ethics in Public administration: Status and problems; ethical concerns and dilemmas in government and private institutions; laws, rules, regulations and conscience as sources of ethical guidance; accountability and ethical governance; strengthening of ethical and moral values in governance; ethical issues in international relations and funding; corporate governance.
Probity in Governance: Concept of public service; Philosophical basis of governance and probity;
Information sharing and transparency in government, Right to Information, Codes of Ethics, Codes of Conduct, Citizen’s Charters, Work culture, Quality of service delivery, Utilization of public funds, challenges of corruption.
Case Studies on above issues.
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Meet Gaurav Agrawal - UPSC civil services 2013 topper


Jaipur's Gaurav Agrawal has got the first rank in the exam with Economics as his optional subject. He holds Bachelor of Technology (Computer Science) degree from Indian Institute of Technology (IIT), Kanpur and a Post Graduate Diploma in Management from Indian Institute of Management (IIM) Lucknow.

This was his second attempt. Delhi-based Munish Sharma and Rachit Raj have got second and third positions respectively.

Women had bagged the top slots in the 2010, 2011 and 2012 civil services Examinations.

Munish has a Bachelor of Science (Biochemistry) degree from Sri Venkateswara College, Delhi University. He got through the exam in second attempt.

"I am very happy. My success is the result of hard work and blessings of my teachers and my mother," Munish said over phone.

Rachit has cracked the examination in his first attempt. Bharti Dixit is the topper among female candidates. She has secured fifth rank. She has done Bachelor of Medicine and Bachelor of Surgery (MBBS) from Lady Hardinge Medical College, Delhi. This was her first attempt.

As many as 1,122 candidates have been recommended for appointment in Indian Administrative Service (IAS), Indian Foreign Service (IFS), Indian Police Service (IPS) and other central services on the basis of the civil services Examination, 2013, said a release issued by the ministry of personnel.

There are 15 males and 10 females in top 25 positions.

Source: Times of India
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List of Important Days



January 9:  NRI Day
January 10: World Laughter Day
January 12: National Youth Day
January 15: Army Day
January 26: India's Republic Day, International Customs Day
January 30: Martyrs' Day; World Leprosy Eradication Day

2nd Sunday of February: World Marriage Day
February 24: Central Excise Day
February 28: National Science Day

Second Monday March:  Commonwealth Day
March 8: International Women's Day; Intl. literacy Day
March 15: World Disabled Day; World Consumer Rights Day
March 18: Ordnance Factories Day (India)
March 21: World Forestry Day; International Day for the Elimination of Racial Discrimination
March 22: World Day for Water
March 23: World Meteorological Day
March 24: World TB Day

April 5: National Maritime Day
April 7 World Health Day
April 17 World Haemophilia Day
April 18 World Heritage Day
April 21 Secretaries' Day
April 22 Earth Day
April 23 World Book and Copyright Day

May 1 Workers' Day (International Labour Day)
May 3 Press Freedom Day; World Asthma Day
May 2nd Sunday Mother's Day
May 4 Coal Miners' Day
May 8 World Red Cross Day
May 9 World Thalassaemia Day
May 11 National Technology Day
May 12 World Hypertension Day; International Nurses Day
May 15 International Day of the Family
May 17 World Telecommunication Day
May 24 Commonwealth Day
May 31 Anti-tobacco Day

June 4 International Day of Innocent Children Victims of Aggression
June 5 World Environment Day
June 3rd Sunday Father's Day
June 14 World Blood Donor Day
June 26 International Day against Drug Abuse and Illicit Trafficking

July 1 Doctor's Day
July 6 World Zoonoses Day
July 11 World Population Day

August 3 Internatioal Friendship Day
August 6 Hiroshima Day
August 8 World Senior Citizen's Day
August 9 Quit India Day, Nagasaki Day
August 15 Indian Independence Day
August 18 International Day of the World's Indigenous Peoples
August 19 Photography Day
August 29 National Sports Day
August 19 Photography Day
August 29 National Sports Day

September 2 Coconut Day
September 5 Teachers' Day; Sanskrit Day
September 8 World Literacy Day (UNESCO)
September 15 Engineers' Day
September 16 World Ozone Day
September 21 Alzheimer's Day; Day for Peace & Non-violence (UN)
September 26 Day of the Deaf
September 27 World Tourism Day

October 1 International Day for the Elderly
October 2 Gandhi Jayanthi
October 3 World Habitat Day
October 4 World Animal Welfare Day
October 8 Indian Air Force Day
October 9 World Post Office Day
October 10 National Post Day
October 2nd Thursday World Sight Day
October 13 UN International Day for Natural Disaster Reduction
October 14 World Standards Day
October 15 World White Cane Day (guiding the blind)
October 16 World Food Day
October 24 UN Day; World Development Information Day
October 30 World Thrift Day

November 9 Legal Services Day
November 14 Children's Day; Diabetes Day
November 17 National Epilepsy Day
November 20 Africa Industrialization Day
November 29 International Day of Solidarity with Palestinian People

December 1 World AIDS Day
December 3 World Day of the Handicapped
December 4 Indian Navy Day
December 7 Indian Armed Forces Flag Day
December 10 Human Rights Day
December 18 Minorities Rights Day (India)
December 23 Kisan Divas (Farmer's Day) (India)
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Pin code System In India


Pin code System In India 

First Digit—Region— States Covered 

1 —  Northern - Delhi, Haryana, Punjab, Himachal Pradesh and Jammu & Kashmir 
2 —  Northern - Uttar Pradesh and Uttaranchal 
3 —  Western - Rajasthan and Gujarat 
4 —  Western - Maharashtra, Madhya Pradesh and Chattisgarh 
5 —  Southern - Andhra Pradesh and Karnataka 
6 —  Southern - Kerala and Tamil Nadu 
7 —  Eastern - West Bengal, Orissa and North Eastern
8 — Eastern - Bihar and Jharkand
9 — APS - Army Postal Service

PIN Code System in India
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Our Solar System


Information on Solar System

1. The brightest planet as seen from Earth------Venus
2. The planet also known as Earth’s twin------Venus
3. The planet, which rotates in a direction opposite to that of others------Venus
4. The planet, which has prominent rings around it------Saturn
5. Planets which have no satellites----- -Mercury & Venus
6. The planet with the longestday------Venus (244 hrs)
7. The planet with the shortestday------Jupiter (9 hrs 55 mts)
8. The planet also known as Evening/Morning star------Venus
9. The Jovian planets------Jupiter,Saturn, Uranus, Neptune
10. The star nearest to the earth------Proxima Centauri
11. The hottest planet in the solar system------Venus
12. The largest satellite in the solar system------Ganymede – Satellite ofthe Jupiter
13. The planet also known as the Red Planet------Mars
14. The highest known mountain inthe solar system------Olympus Monson Mars
15. The asteroid belt liesbetween------Mars and Jupiter
16. The largest asteroid also known as a dwarf planet----- Ceres
17. Pluto earlier considered a planet is now considered a dwarf planet anda part of------Kuiper belt
18. Halley's comet last appeared in 1986 and is expected to appear next in------2061
19. The galaxy nearest to the milky way------Andromeda
20. The planet whose density is lessthan that of water----Saturn

Solar System

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ISO Standards


ISO Standards

Popular ISO Standards:

ISO 9000: Quality Management
ISO 14000: Environmental Management
ISO 3166: Country Codes
ISO 22000: Food Safety Management
ISO 26000: Social Responsibility
ISO 50001: Energy Management
ISO 31000: Risk Management
ISO 4217: Currency Codes
ISO 639: Language Codes
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Improve your English Vocabulary



1. Diaphanous :-

Meaning : Transparent
Usage : A diaphanous door.

2. Disport :-

Meaning : to smile
Usage : People disported themselves at the stage show.

3. Dulcet :-

Meaning : Sweet sounding
Usage : I thought I recognized your dulcet tone.

4. Despondency :-

Meaning : hopeless, sad
Usage : It is very difficult to come out from despondency after his father’s death.

5. Didactic :-

Meaning : a bitter; criticism in speck writing
Usage : Launch a diatribe against the government.

6. Exculpate :-

Meaning : Prove guiltless
Usage : The Supreme Court exculpated Sanjay Dutt from TADA Case.

7. Encumber :-

Meaning : to become burden
Usage : Travelling is difficult when you’re encumbered with heavy suitcase s.

8. Extol :-

Meaning : to praise highly
Usage : He was extolled as a hero.

9. Effulgent :-

Meaning : shinning brilliantly
Usage : The effulgent beauty.

10. Ephemeral :-

Meaning : short lived
Usage : Ephemeral mosquitoes during the rainy season.
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Winners of 59th Idea Filmfare Awards 2013



Filmfare Awards

1. Best Actor in Leading Role (Male) - Farhan Akhtar ( Bhaag Milkha Bhaag)
2. Best Actor in Leading Role (Female) - Deepika Padukone (Ram-leela)
3. Best Film - Bhaag Milkha Bhaag
4. Best Director - Rakeysh Omprakash Mehra (Bhaag Milkha Bhaag)
5. Best Debut Director - Ritesh Batra (The Lunchbox)
6. Best Debut (Male) - Dhanush (Raanjhanaa)
7. Best Debut (Female) - Vaani Kapoor (Shuddh Desi Romance)
8. Critics Award for Best Film - The Lunchbox
9. Critics Award for Best Actor (Male) - Rajkummar Rao ( Shahid)
10. Critics Award for Best Actor (Female) - Shilpa Shukla (BA Pass)
11. The Sony Trendsetter Award - Chennai Express
12. The Lifetime Achievement Award - Tanuja
13. Best Dialogue Award - Subhash Kapoor (Jolly LLB)
14. Best Screenplay Award - Chetan Bhagat, Abhishek Kapoor, Supratik Sen and Pubali Chaudhari (Kai Po Che!)
15. Best Story Award - Subhash Kapoor (Jolly LLB)
16. Best Actor in Supporting Role (Male) - Nawazuddin Siddiqui (The Lunchbox)
17. Best Actor in Supporting Role (Female) - Supriya Pathak Kapur (Goliyon Ki Raasleela Ram-leela)
18. Best Lyrics Award - Prasoon Joshi - Zinda (Bhaag Milkha Bhaag)
19. Best Music Award - Jeet Ganguly, Mithoon & Ankit Tiwari (Aashiqui 2)
20. RD Burman Award for Upcoming New Music Talent - Siddharth Mahadevan
21. Best Playback singer (Male) - Arijit Singh - Tum hi ho (Aashiqui 2)
22. Best Playback Singer (Female) Award - Monali Thakur - Sawaar loon (Lootera)
23. Best Choreographer Award - Samir and Arsh Tanna - Lahu muh lag gaya (Goliyon Ki Raasleel Ram-leela)
24. Best Background Score Award - Hitesh Sonik (Kai Po Che)
25. Best Action Award - Thomas Struthers and Guru Bachchan (D Day)
26. Best Cinematography Award - Kamaljit Negi (Madras Cafe)
27. Best Editing Award - Aarif Sheikh ( D-Day)
28. Best Production Design Award - Acropolis Design (Bhaag Milkha Bhaag)
29. Best Sound Design Award - Bishwadeep Chatterjee and Nihar Ranjan Samar (Madras Cafe)
30. Best Costume Award - Dolly Ahluwalia (Bhaag Milkha Bhaag)
31. Best VFX Award - Tata Elxis (Dhoom:3)
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